Interview Project

An interview with Colin Trenery, Square Foot’s Project Manager

Established in 2005, Square Foot Ceramics is a dynamic tile distributor which has grown from strength to strength due largely to providing stylish, high quality porcelain and ceramic tiles along with a first class standard of customer service.  Here we speak to Colin Trenery, who heads up Square Foot’s Project Team:

Colin – how long have you been involved in the tile industry?
My career in the tile industry spans just over 30 years, now.  I started back in 1985 and worked my way into the contracts sector quite early on, with a national tile manufacturer/retailer.  I have been with Square Foot for the last 9 years. 

In your opinion, what are Square Foot’s USPs – what stands you apart from your peers?
It would have to be our customer service and reach.  We pride ourselves on supplying great service to our clients in the interior design, contract and architectural industries.

As a fairly small independent company we are knowledgeable, enthusiastic and very well-connected so we tend to develop longstanding client relationships.  We become a go-to supplier, as clients know that they can always rely on our Projects Team to deliver – we can interpret their brief, find the right product and then pull strings to meet the deadlines for delivery and so on.  We offer an expansive range of high quality tiles to meet the needs of individual project specifications and we can source tiles to meet the specific requirements of our clients’ briefs.

Who is the typical Square Foot client, if there is such a thing? 
We typically present to architects and interior designer who specify for projects including major hotel groups, restaurants, pubs, housing and leisure complexes.  We’re moving into other commercial locations such as airports, stations and offices, too. 

What is a typical project that Square Foot would get involved with?
A typical project would be a hotel, where we supply tiles for their bedroom ensuites, reception areas, restaurant, as well as leisure areas including swimming pools. 

What has been the most unusual project you have been involved with to date?
We occasionally get involved with swimming pools or spas which require a more unique or bespoke touch. We were asked to source tiles for a swimming pool and surround for a Chelsea FC fan – in Chelsea blue – which were then custom-cut with a water jet. 

What is trending, popular and in demand right now for tiles?
Brick shaped metro tiles for bathrooms remain popular and hexagonal tiles, too. There’s also a growing trend for marble-effect products with more sophisticated digital printing techniques making them look really authentic.  Restaurants and pubs are opting for stylish wood-effect tiles. 

Large format tiles with a thin profile of 4-5mm thick are also set to increase in popularity; these slimmer tiles can be laid on top of existing tiles – so fixing costs and downtime are reduced as this avoids the need for prep work of stripping old tiles off. 

Tiles for every commercial project

Our comprehensive stock range is ideal for projects with short lead times without compromising on style or quality – they are available for next day delivery, nationwide, from our Surrey distribution centre. 

For all enquiries regarding our collection of stock tiles, or for assistance with tile sourcing for a specific project, please call and speak to a friendly member of the Square Foot Projects Team on 020 8397 6284 or complete an enquiry form here 

  • The Guild
  • TTA